Bruce Weddel has been a lifetime entrepreneur. He started his first business while at the University of Western Ontario to help pay for his education. Leaving school after one year of university he started buying, selling and renting income properties. After 5 businesses (three of which were successful) and seven years in an industry that trains like no other - the life insurance business - he joined an advertising company based in Los Angeles.
In less than a year, he went from Salesperson to National Sales Manager, training managers and salespeople across North America. It was hard work and long hours as anyone who's travelled for a living knows. It was here that he really learned what it took to 'Close The Deal'.
Bruce became a student of human nature and even though he'd been in business before, really began to understand the small business man from the other side of the desk.
He first wrote Master Of The One Call Close as a training tool for his own sales teams, but after getting rave reviews from the sales teams, he refined the story and put it in book form.
The story of Andy is fun, fresh and entertaining. If you've been in Sales for 6 days or 6 years, you'll be able to relate to what Andy's going through.
If you learn the lessons in this book you'll enjoy your job more and make more money.
Some of you will become Master Salespeople.